Problem

Technopark wanted to improve the online shopping experience by helping customers quickly find the right products and make informed purchasing decisions. Traditional keyword search and filters were not sufficient to interpret complex or open-ended customer queries

Actions Taken

A smart search assistant was introduced to enhance the website’s search capabilities. It uses generative AI to understand natural-language queries - whether short or detailed - and provide relevant product suggestions along with useful contextual information drawn from the website

Results

The new search experience made online shopping faster and more intuitive. Customers now use Technopark’s website not only for quick purchases but also as a trusted source of information to better understand technology and product features