Problem

Managing and updating product descriptions for a large online catalog was time-consuming and costly. Manual content creation slowed down the publication of new products and led to inconsistencies in style and SEO quality across listings

Actions Taken

An AI-powered content editor was integrated into the company’s workflow. The system automatically generates product descriptions based on product characteristics and titles, ensuring proper tone, structure, and SEO quality. Content managers then review and fine-tune the generated text before publishing, maintaining editorial standards while drastically reducing manual workload.

Results

The cost of writing a product card has been reduced by 95 percent, and the time required to create a description has decreased from 14 minutes to just 1 minute. The content team now publishes new products much faster while maintaining consistent, SEO-optimized descriptions and a unified brand tone.