Solutions as a Service

We deliver solutions – not concepts. Integrated strategy consulting, product and software development delivered by practitioners.

We have been there.

Advisory services delivered to you by experienced teams.

Tier 1 technology made accessible.

Proven technology experts capable of building your turn-key product and software solutions.

We get you there.

Our expertise: bringing top technology and talent to developing markets in MENA and CIS.

From seed to scale.

Effective business building and co-investing in disruptive industries to capture maximum value.

FJX ADVISORY

fjx advisory

Most managerial and leadership roles can be described as a permanent chain of decision making. Being good at it is prerequisite to value maximisation.

What makes us different is our unique focus on the experience of our advisors. This allows us, amongst other benefits, to

  • Apply relevant knowledge that drives value in your organization
  • Bring solutions that are practical and implementable
  • Consider true trade-offs in decision making from a practitioners perspective
Our experience spans many challenges across industries.
Strategy

Strategy

Digital Strategy & Transformation

Digital Strategy & Transformation

Sales & Marketing

Sales & Marketing

Customer Experience

Customer Experience

Data

Data

Cost Transformation

Cost Transformation

Operations

Operations

People & Organization

People & Organization

Private Equity

Private Equity

Transaction Services

Transaction Services

StrategyStrategy

Strategy

Corporate & Business Strategy
Business Model
Portfolio Value Creation
Corporate Finance
Digital Strategy & TransformationDigital Strategy & Transformation

Digital Strategy & Transformation

Digital Strategy
Agile Delivery
Technology Transformation
Infrastructure & Cloud
Technology Sourcing
Sales & MarketingSales & Marketing

Sales & Marketing

Brand & Customer Strategy
Marketing
Sales Management
Product & Portfolio Management
Pricing
Customer ExperienceCustomer Experience

Customer Experience

Customer Value Proposition
Customer Analytics
Service Level Optimization
DataData

Data

Artificial Intelligence
Data management
Data applications & tools

FJX TECH

fjx tech

Elevating your business with top-tier IT talents and augmentation services, applying proven development practices and end-to-end technology solutions

  • Accelerate business growth through digital transformation and efficient software development.
  • World-class technologies for world-class businesses

Technical Services

Our capabilities

01

Backend

02

Frontend

03

Databases

04

Mobile

05

Cloud

06

Data Management

FJX ACCESS

fjx access

Having a strong network and experiences in one of the most booming economies of our time, the GCC, MENA, and CIS region, we offer access to the local markets and technologies for these markets:

  • Turn-key market entry solutions for technology-driven businesses
  • Target scouting for local strategic or financial investors

FJX VENTURES

fjx ventures
We are opportunity-driven.

Joint Business Building

We are on a selective basis investing our resources and teams to support excellent entrepreneurs in building disruptive businesses. This can be in the form of a JV, or through a minority participation.

Investments

We are ready to invest our capital and resources in selective, promising cases. Criteria typically include

  • Startups that are disrupting industries in growing economies
  • Early stage that delivers strong value uplift potential within 2-5 years
  • Good fit with FJX competencies for value creation
Investments and venture building examples
01

FoodTech

02

Fashion

03

Med

04

Logistics

05

FMCG

06

E-commerce

Industries

Retail & eCommerce

Technology

Ecosystems

Consumer products

Freight & Logistics

FinTech

PropTech

Private Equity

Our Company

Philosophy

Pragmatism

We do not design spaceships that cannot fly. Our solutions are based on concepts tested and proven in real life and immediately applicable to our clients’ needs.

Holistic approach

We deal with every aspect of a business problem and support our clients at every stage – from strategy to MVP launch.

Commitment

We treat our clients as potential long-term partners with whom we are interested in exploring co-building and co-investing opportunities beyond a project.

Leadership

Florian Jansen
Florian Jansen
Founder, FJX Group
  • Serial entrepreneur and expert for digital transformation
  • Ex Lamoda CEO, ex Deputy CEO of Magnit
  • Various advisory & supervisory activities, incl. Magnit, Sber Ecom, Noon, GloraX and SFI Holding
Fabian Schaefer
Fabian Schaefer
Partner, FJX Advisory
  • E-Commerce CFO and expert for advanced analytics applications in Retail
  • Ex Lamoda CFO, ex Advanced analytics director at Magnit
  • Extensive consulting experience in the CIS E-Commerce
Mike Leonov
Mike Leonov
Partner, FJX Tech
  • Expert for Digital transformation & Technology
  • Ex CTO at Delivery Club, Bairro, and E-Apteka
  • Tech leader with 15+ years of experience in building strong development teams in product-oriented companies
Alex Vasiliev
Alex Vasiliev
Partner
  • Expert for cross-border e-commerce and logistics
  • Ex-CEO of Yandex Market cross-border, Ex-CEO Alibaba Group Russia logistics
  • Member of various advisory and executive boards at different tech companies

Advisors and Affiliates

Perry Neumann
Perry Neumann
Non-executive FJX Partner & Advisor, supply chain & logistics
  • Shareholder of NOYTECH Supply Chain Solutions (MBO of Kuehne+Nagel Russia + CIS), leading supply chain operator across 6 countries.
  • More than 20 year in top management positions at DB Schenker, ABX Air&Sea, President of Kuehne+Nagel Russia + CIS for 15 years.
Walter Koch
Walter Koch
Senior advisor, Industrial, change management & restructuring
  • Advising executives/owners through difficult situations
  • Long executive experience as SVP and COO of large consumer durables companies
  • Over 12 years board experience across various industries
David Carmont
David Carmont
Senior Advisor, Marketplace development
  • Former Nike VP. 25 years of leadership roles within General Management, DTC, Wholesale and Merchandising across five continents.
  • Currently a consultant, executive coach and angel investor within the fashion & athletic industry.
Sohrab Salimi
Sohrab Salimi
Senior advisor, scrum/ agility, trainings
  • Founder & CEO of Scrum Academy, helping large organizations become more productive
  • Angel Investor in the Health Industry, previously Chief Innovation Officer at SE-Consulting
Kerim Ture
Kerim Ture
Senior Advisor, Life Style Focused Travel & Ecom Services
  • Co-Founder of Salam Booking, OTA marketplace for Muslim travelers. Targeting Europe, UK, Turkiye and US consumers for the Saudi, Turkish, Bosnian and Egyptian destinations.
  • Founder of Modanisa, the leading global online platform for modest fashion with 6m customers & 130m annual visitors

Our Experience

Company Development

2017
Founded in Germany

Initially set up as an investment vehicle for angel investments across different verticals and geographies.

2020
Scaling

The company started to apply the vast knowledge of its partners to serve external requests for support across their area of expertise.

2021
UAE hub

Established the MENA hub in the United Arab Emirates and expanded the team of leadership and consultants.

2022
Portugal hub

Established the European hub in Portugal, Lisbon to launch and scale FJXTech services.

Geography

  • European Union
  • Central and Eastern Europe
  • Middle East and North Africa

Our offices

since 2017
Germany
since 2021
UAE
since 2022
Portugal
since 2023
KSA